Well the comments system thought this was questionable so I'll put my comments to the previous post as a separate entry:
Presumably there'll be an O'Reilly book out soon called "Drinking, Beer", with a picture of a drunk on the front. Reasonably priced at 19.95 and available from all good retailers. Inside there'll be a very well written guide to how to brew and use the open source beer. Many people and companies will buy the book on sight, and then the books will moulder on the shelves as people find it's easier just to buy the stuff...
Towards the back of the book - the only bit that actually gets read - there'll be a overly quirky section on "Care and feeding of your wino."

