Director Michel Gondry is known for his whimsical and fanciful inventions in films such as The Eternal Sunshine of the Spotless Mind and, more recently, The Science of Sleep. This film follows very much in that tradition, and is undeniably entertaining, though unfortunately the comedy starts to wear a bit thin after a while. This is simply because we have not been told enough about the characters to really care about them very much: they are pegs on which to hang a zany and ingenious plot. For this reason Be Kind Rewind doesn't quite manage to be the kind of feel-good movie it sets out to be. It aspires to be a Cinema Paradiso for contemporary America, showing how love of movies can unite a community as it did the Italian town depicted in Tornatore's famous film. However, the saving of Mr Fletcher's video store - threatened by ruthless town-planners - by the exploits of two friends, seems implausible and, sadly, unnecessary. The store isn't, after all, a vibrant hub of community life, although the proprietor, Mr Fletcher, is a nice enough character who does inspire the affection of the two rather apathetic younger men, Mike and Jerry, who spend time there (Mike as assistant, Jerry as a hanger-on, a mechanic working over the road). The store is, however, failing, and we, the viewers, do not feel that its demise would be a great loss to the neighbourhood. This may seem like a rather sour and ungenerous view to take, but the fact is that I wouldn't have minded so much if I hadn't felt that we were being urged to care desperately. We are expected to be swept along on a wave of bonhomie when the local patrons of the store flock to support the madcap antics of Mike and Jerry. These antics (remaking a whole catalogue of hit films in shortened form on a home-movie camera, all done in order to rent them out when a disaster wipes the stock of tapes) are funny and refreshing in their way, but they hardly add greatly to the sum of human happiness.
There were some clever ideas in this film, mostly to do with authenticity, originality and creativity, and the relation between these three. Gondry clearly knows his postmodernist theory, and this film is a gift for any students of postmodernist culture! When Jerry and Mike nearly get arrested for piracy and infringement of copyright, we the audience are left wondering what kind of production could be said to be truly original. This debate is particularly topical at the moment (we've all seen the public broadcast announcements about the evils of piracy) but is in fact an age-old debate. In the literary field, the term 'plagiarism' is usually used, but it's pretty much the same thing. Of course, jazz is an art form that particularly thrives on borrowing, and so it's not accidental that jazz is a sub-theme in this film. One of the local legends in the area is that the pianist Fats Waller was born, and grew up, in the building that houses Mr Fletcher's video rental store. This legend becomes the subject of the community film project that is the culmination of the film. Many black jazz and blues musicians never received the financial reward for the tunes and musical ideas they originated, and which went on to make money for white performers and producers, and so this is quite a controversial area from a race-relations point of view. This isn't dealt with in a heavy-handed way by Gondry, but the multi-racial cast of characters goes some way towards acknowledging these issues. Danny Glover plays the African American Mr Fletcher with a wry understatement that is very Driving Miss Daisy (though of course Morgan Freeman starred in that film). Driving Miss Daisy is one of the movies revisited during the spree of remaking that Jerry and Mike undertake in Mr Fletcher's absence, and this is significant I think. Another film the two friends remake (hilariously) is Ghostbusters, which makes Sigourney Weaver's cameo role in Be Kind Rewind all the more telling: she plays the lawyer who comes to explain to them about copyright law! These kind of allusions add an extra layer of enjoyment to the film, but I was still left wanting more.
Although I wanted to 'be kind', I felt this could have been a better film. It does provide gentle, inoffensive comedy, though, and that's rare enough these days! The acting was of a high standard: Jack Black was his usual irrepressible self as Jerry the mechanic, and Mia Farrow plays the dreamy and mildly depressive local housewife quite amusingly. Her presence seemed an allusion to another film celebrating the glory days of cinema: Woody Allen's The Purple Rose of Cairo. Gondry is a filmmaker's filmmaker, but sometimes seems to get lost in his own fantasies.
