"A tea boutique in the centre of Cambridge?" I hear you cry. Yes indeed, the latest venture by a Cambridge University graduate is to set up a shop that sells exclusive leaf teas over the counter for taking home or for immediate enjoyment.
So what is it like? Put simply it is really good. However the proprietor has his work cut out for him. Not only is Cambridge over-run by chain coffee shops and other eateries, there are 3 Starbucks outlets to my knowledge, his boutique is situated slightly off the beaten track as far as shopping traffic is concerned. The section of Peas Hill with its wide turning area is more of a void that cannot entice the few passers by. I’ve visited on many occasions and have been impressed by the peace and quiet of the tasteful downstairs seating area. The trouble is that an empty eatery is not going to be making money. You cannot compare this favourably with the bohemian Café Indigo around the corner where you’ll be lucky to find a seat during popular times. Reason number two for potential bankruptcy is the proximity of the market place, Michael Matthew’s excellent coffee and tea stall is located here. Okay, you can’t sit down and drink your purchase here. But I reckon most daily visitors will either work or live nearby and will probably figure out that you can buy a lot of tea or coffee to enjoy at home for the price of a Starbucks or a quaff at First Class Teas.
However, as an alternative to the capitalist-driven franchises First Class Teas represents a more thoughtful choice. The price for a very generous one-person pot is much less than the ‘medium’ option at the chain, and you must consider where the money is going. There is also a really interesting selection of teas giving a reason to visit again and try something different.
Will it succeed? Well, if it is still going by June and is profitable by then we shall say "yes", otherwise this retail black spot on Peas Hill will have claimed another victim. Definitely worth a visit.
